Ever evolving search algorithms, the recent influence of AI & complex owned media ecosystems is simply the tip of the iceberg that describes the current state of play in organic search. Overtime SEO has drastically shifted from a standalone strategy to one that requires a holistic data driven approach to drive tangible business outcomes. Here are some factors that have influenced how SEO has evolved –
As digital ecosystems continue to evolve, it’s clear that SEO solutions need to be more efficient, agile & scalable. This is exactly where automation comes into play & offers prospective solutions to ensure process efficiencies.
SEO automation is the process of handing over certain tasks to tools so you can prioritize your time and generate results faster. It consists of advanced processes that help you streamline tasks, reduce the amount of time on BAU; in-turn allowing you to spend time as strategic business partners for your client. The role of automation is to transform the SEO pie from being execution/delivery heavy to to consultancy/strategy heavy –
An internal survey reveals that most SEO professionals spend the highest amount of time on technical workstreams, diagnostics, reporting & competitor analysis.
The above chart represents the avg. amount of time spent on SEO tasks across ecosystems such Brand.com, D2C and e-Commerce. It’s crucial to identify ways to plugin automation within these areas to drive efficiency, resource optimisation and eventually lead to cost savings. Having spent over 4.5 years working on B.com & D2C ecosystems especially in a multi-brand market set-up; it became evident for me to realise the gravity of this predicament, associated challenges, pitfalls if not circumnavigated as well as potential benefit of driving efficiency on these types of set-ups.
As businesses continue to expand globally, multi-market / multi-brand set-ups are inevitable. These offer a unique challenge as well as opportunities.
They are different from single market set-ups where efforts are concentrated to a single website within a single geography. Here’s a closer look at what makes them unique –
Its certain that driving organic excellence in these set-ups beg us to proactively look at avenues that can help improve efficiency & efficacy. This is exactly where automation can chip-in and play a crucial role.
Here is a view of how automation can be selectively plugged-in –
We are exactly aware of the complex nature of these set-ups and have successfully built an automation toolkit that equips our team of experts to run campaigns at such large scales as efficiently as possible. Mentioned below is our recommended kit with real examples of how deployment helped achieve tangible savings.
Scope of Universe
While the above toolkit has been built with a specific challenge at hand to combat; characteristic traits such as large complex set-ups, heavy technical aspects & evolving competition make this toolkit a perfect fit for B.com, D2C as well as eCommerce ecosystems.
Scenario: Leading Skin Care brand underwent an extensive site migration across 4 markets
We have seen a radical shift with which we approach search marketing let alone SEO with the advent of AI. With conversational search & chatbots at the forefront; the user’s path to purchase has become even more concise and dynamic. Information seekers are no longer being facilitated with just a static bucket of links on SERPs but a plethora of avenues that shorten the path to purchase. A right mix of textual content, rich media & commerce capabilities need to be activated at scale to adapt to AI driven environments which necessitates the need for activation at scale. Generative AI content, engaging rich media formats & BIC purchase journeys are the need of the hour and an increased focus on leveraging automation within these areas is the future!
Performics understands the need for and importance of integrating automation into daily operations & can help build tailor-made SEO automation toolkits/solutions for businesses. Our comprehensive & customisable toolkits can meticulously help reduce amount of time spent on delivery / task management; increasing the focus on strategy eventually providing you with actionable insights to enhance your online visibility, drive traffic and ultimately increase revenue. Don’t hesitate to get in touch with us to learn more.
Read More: Why SEO for D2C business is unique?