Performance Content helps create the very foundation of your digital asset landscape. We believe in engaging the audience through thoughtful content that drives revenue.
In a highly competitive digital universe, creating the right content is the key to accelerate your connection with the consumer. We believe performance content truly is the art of storytelling, connecting with the consumer through different formats like blog posts, visual posts and providing an immersive experience.
Our content strategy drives discoverability for all client assets like websites, commerce marketplaces, apps, videos, and voice search and local listings (GMB). We drive partnerships with all content-impacted stakeholders to ensure business alignment.
We employ a holistic view of user intent both pre- and post-click; understanding of campaign goals, strategy, and dynamic experience creation. Our Conversion Optimization Team designs and develops experiences for on-site and proxy (hosted) solutions. As UX ties directly to conversions, we provide UX consultation, ensuring site flow meets consumer expectations, and that taxonomy is optimized to intent.