Welcome to the next evolution of ecommerce in India, enabled by the Open Network for Digital Commerce (ONDC). ONDC aims to democratise e-commerce by bringing multiple buyers, sellers, and gateway service providers on an open network to perform rule-based transactions.
In this joint report by Digital India Foundation and Publicis Groupe, we explore ONDC’s capabilities, opportunities, and risks from the eyes of marketers.
ONDC opens up an exciting new opportunity to democratize ecommerce in India. ONDC aims to:
As an input to our report, we conducted a survey on how ONDC is perceived by senior brand leaders across industries.
ONDC enables multiple opportunities for brands who will register their products on the network.