The Commerce Practice helps brands and retailers become successful by conceiving, creating, launching and optimizing their e-commerce and retail presence. Our practice areas include Marketplace Commerce, Direct-To-Consumer Commerce, Omni channel and eB2B commerce. Our solutions and services portfolio encompass all engagement phases ranging from consulting to implementation and monitoring performance.
Our capabilities include:
Auditing catalogue Quality, Content (PDP), Search, Keywords, Portfolio, Inventory, Pricing, Buy Box Ownership, Campaigns, Product/Seller Ratings/Reviews, etc. Planning Go-To-Market Launches by mapping opportunities across marketplaces & selecting the appropriate ones, enabling product search & discovery, mapping category & portfolio, planning demand & supply, product pricing & media Strategy
We also help in multi-channel inventory & order management with Integrated Seller Dashboard, Centralized Inventory, Multichannel Order Management, Marketplace Demand Planning, Out of Stock Analysis, Shipment Tracking, Order Cancelations/Returns, and Performance Dashboard
Right from launching the brand on marketplace through Registration (GST #/TIN/PAN), Brand Trademark Registration, Marketplace Login, Digital Imaging, Product Cataloguing & Listing, Inventory & Price Updating, Keyword Analysis & Mapping to managing content & catalog which includes creative & image designing, product page content writing & optimization, listing product on marketplaces, SEO, enhanced brand content like A+ and brand stores, we ensure that your brand makes its mark within the category from the day it is launched. Performance media being one of our strongest suite, campaign strategy & management, optimization, tool enabled campaign automation, SOV tracking, defining goals & planning activations during sale & non-sale period, monitoring factors vital to campaign performance such as real-time buy box & stock availability tracking forms a full-stack e-commerce media offering.
We work along with brands & marketplaces to plan channels of growth by Competition mapping, category insights, pricing & promotions planning/execution, improving product reviews/ratings, joint business planning & quarterly business reviews.
We believe in simplifying business operations for e-commerce brands by representing the Brand on marketplaces through managing merchant of record services, Vendor and Marketplace engagement, Multi-locational Warehousing facility, Customer Helpdesk support. Our retail intelligence & analytics tools help us facilitate pricing, assortment, promotional & SOV insights.
We understand that a personalized customer experience with customized offerings is the core of a successful DTC platform. Customer purchase journey is enhanced when brand is can provide with relevant products searched for, with ample selection and optimum pricing. Product information & benefits are value adds which makes the purchase decision seamless.
We research & consult brands on designing the value proposition of their DTC platform as well as provide Technology advisory & Go-To-Market Strategy. Creative & content creation & optimization is key to engaging customers. Media services include defining objectives & KPIs, media budgets, long-term & short-term goals, selecting media channels, planning, strategizing, and creating campaigns as per objectives and reporting. Project Management, e-distributor operations & analytics are the other services provided.