Our approach to Performance Media is driven by our thorough understanding of consumers which includes their exhibited category intent as well as their allied digital behaviors.
Performics combines attribute-based audience definitions along with consumer intent to create dynamic audience profiles. Our efforts are to provide a consistent & efficient cross channel experience through our services like Search Ads, Social Ads, Display Ads & marketplace advertising. Through data sources like Client CRM & Third-Party Data we construct Personas to drive performance through media. Our expertise of different channels involves campaign strategy & distribution, with an in-depth competitor & industry understanding which is coupled with the rigor of campaign execution & optimization. Our extensive experience on platforms helps us track, measure & optimize results to sale, lead & call tracking.
At Performics, we look at Programmatic more as a ‘’Data Enabler’’ powered by the Central Precision Team which is Publicis Media’s data-informed, tech-enabled trading practice.
We focus on creating integrated solutions to solve each client’s most pressing marketing challenges, working in concert with Data Science, Analytics, Operations, and other teams. Programmatic helps reach audiences on highly viewable, fraud free media via deploying best in class data and tech capabilities which encompasses agency-embedded teams to provide greater strategic alignment with clients and buying teams.
Media planning is the process of strategically selecting a mix of media platforms to place ads over a period to achieve an advertiser’s campaign goals. We make sure that we use the right publisher for the right campaign and right targeting at the right price with this combination we fulfil campaign objectives. Our approach is to use data and our expertise to align with publishers to guarantee the best ROI for the Brand. This increases the success of a program by offering transparency to partners whilst building the right relationships with the right audiences. We also provide automated real time feedback reports, which help the publishers to make changes in targeting & database without any delay. We have also developed algorithms, which can identify suspicious activity if any going on with the campaign. Thus, guaranteed ROI and brand safety.
Performics follows an approach to improve overall business performance depending on our holistic approach towards planning & optimizing strategies across channels. We are motivated to deliver our best to our clientele by staying abreast & being the early adopters of latest products & tools in the digital advertising world. Our strong expertise across platforms as well as an intuitive data-driven approach is to maximize client ROI, enabling us to encourage them to leverage data and gauge the performance impact of each of these actions at a micro-level.