Our wide-ranging analytics, data and engineering expertise produces actionable insights that fuel bottom-line business outcomes.
Our performance analytics and marketing team brings the right technology to generate the right insights. These insights provide valuable data to optimize the digital performance and help create a roadmap for the product teams. Whether you are already using a web analytics tool such as Google Analytics 360 or Adobe Analytics our experts can help you uncover ways to improve the performance of your company with the digital analytics tools.
Performics is the official Google Analytics 360 Reseller and Adobe Analytics Platinum partner. With years of experience, our experts help clients to evaluate the best web and app analytic tools which can help build the right digital journey for their users as per requirements. Our team has proven expertise over web and app analytical tools such as Google Analytics 360, Adobe, Firebase, Tealium, Appsflyer to name a few. Our in-house team has expertise in auditing the current website, setting up app analytics, creating and implementing measurement framework, advancing feature implementations, integrating offline data, applying tag management, providing out of the box solutions using app script, automating reports on data studio, funneling the journey analysis, analyzing media, training, attributing analysis and more.
User Experience is the most crucial factor when it comes to conversion on the website. You may have a sizeable marketing budget but if you are not able to connect with the user, it could directly affect the bounce rate on the website. And, that’s where our conversion rate optimization experts come to the rescue with expertise in a/b testing and personalization tools. Using tools like Google Optimize 360 and Adobe Test and Target our digital team help build personalized experiences for the user.
We leverage technologies like BigQuery and Google Cloud to bring accurate insights which help create customized data driven marketing solutions. The process starts at the implementation stage, moving on to the integration of multiple products, which eventually help the team to deep dive into the data acquired. This process culminates into a successful journey towards maximizing the ROI.
Our expertise has been instrumental in creating single data warehouses for clients both offline & online. This in turn has helped in identifying high propensity leads through calculating elements like the churn rate or the Life Time Value (LTV) of an online user providing our clients valuable user information.