1. What is Search Generative Experience (SGE)? In May 2023, Google introduced its experiment with Generative AI in Search Labs, welcoming users to experience the next leap in SERP. In December 2023, it rolled out the […]
Read MoreGoogle has ushered in the next generation of Search with the launch of AI led Generative Search Experience in India. Here are our Top 10 Observations regarding how this could impact Search Behaviour within the […]
Read MoreWhy we see D2C businesses as a key pillar of growth for Performics in 23-24? The FMCG/CPG & E-commerce category has witnessed remarkable growth in revenue, number of engagements, and business size, with D2C (Direct-to-Consumer) […]
Read MoreIn 2017, an InsureTech company entered the Indian market to serve its orthodox & cautious insurance consumer. This hesitation in users to accept a new player led to a 14 month delay in brand keywords […]
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