The case study talks about how Republic TV wanted to increase the digital viewership exponentially, and Performics India helped to achieve this by implementing a radical scalable solution.The first step was to set up an ecosystem and create operating frames for content and technology team. Then to drive search visibility and organic traffic for always on + trending searches. Lastly, to dominate the brand initiatives.
We succeeded in achieving the objective and having the highest % of growth rate month on month vs all the competitors in March (82%) and April (18%) in 2020. With 75% visibility for all generic and always – on terms and 100% search visibility for brand content and breaking news.
About Republic TV – Republic TV is an Indian English-language news television channel headed by Arnab Goswami.