Performics India has won the performance marketing duties of CRED, a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences.
CRED Spokesperson said, “CRED is a gated community of high trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimization.”
Gurpreet Singh, Vice President, Performics India said, “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics & media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”
About CRED: With a mission to celebrate and reward credit-worthy individuals, CRED is a transparent and fully digital platform of highly trusted individuals, brands, and institutions. CRED, with its empathetic approach to design, makes financial decisions visible, delightful, and rewarding for its members, facilitating access to a better life in the form of exclusive rewards and experiences. Admission to CRED is based on credit score for individuals, and a fee for brands and institutions. Access CRED on iOS and Android.