New Study Shows Potential ROI Benefits of Leveraging Performics “Darwin” Paid Search Marketing Optimization Suite

With Darwin, Brands Could Realize $24+ Million in Business Benefits with $8M in Costs over 3 Years, Resulting in a 205% ROI

Performics commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) that brands could realize by using Darwin, Performics’ web-based paid search marketing optimization suite. 

With Darwin’s bidding and budgeting features, media buyers can maximize performance for lead volume, profit and budget.

The study, The Total Economic Impact™ of Performics Darwin: Cost Savings and Business Benefits Enabled by Darwin, provides brands with a framework to evaluate the financial impact Darwin could have on their organizations.  It also includes interviews by Forrester Consulting with two Performics clients in the Retail and Education verticals. 

Forrester’s interviews and analysis found that an organization similar to the interviewed organizations could experience business benefits of $24+ million over 3 years, versus costs of about $8 million, resulting in an ROI of 205%.

Darwin helped the brands:

  • Boost Conversion Rates by 10%
  • Improve Return on Ad Spend by 30%
  • Reduce Cost per Click by 10%
  • Lower Marketing Operations Costs by 33%
  • Drive In-Store Purchases
  • Improve Customer Lifetime Value
  • Indirectly Improve SEO

“There’s multiple things going on with Performics: It’s the superior account management, but it’s also the powerful tools they have at their disposal,” said a VP of Integrated Marketing, Retail. 

“We saved a substantial amount of money in compensation from an agency perspective and have subsequently received a far superior product and business results having moved to Performics,” added a VP of Marketing, Education Services.

Download the full study to calculate the potential financial impact Darwin could have on your brand.

Download the full study