The Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you up to date with the latest SEO industry news, trends, and eventsāall in an easy-to-read, summed-up format. See below for the latest version of The Featured Snippet:
In the June 2021 issue of The Featured Snippet:Ā
Google launched five major algorithm updates throughout June and the beginning of July. These algorithm updates included two broad core updates (June 2021 Core Update & July 2021 Core Update), the Page Experience Update, and two Spam Updates (Part 1 & Part 2). Official announcements and dates are listed below:
June 2021 Core Update (June 2, 2021)
Page Experience Update (June 15, 2021)
Spam Update: Part 1 (June 23, 2021)
Spam Update: Part 2 (June 28, 2021)
July 2021 Core Update (July 1, 2021)
Resources:
Google seSearch Console rolled out a new feature called Search Console Insights, which provides users with an overview and helpful insights on how content is performing. Itās designed to provide feedback on which pieces of content are performing best, which pieces are currently trending, how people discover your content, how people search on Google before visiting your content, and which articles refer users to your site. The below screenshot shows what Search Console Insights looks like:
Resources:
Google has rolled out a limit on how many FAQ rich results will appear in search results. Google found two FAQ rich results are the most useful to searchers. This update will allow for up to two FAQ rich results to appear for a search query. The goal of this change is to help provide more value to searchers and to not penalize SEO. The FAQ rich results update is still rolling out in the US. Some search queries may still show more than two FAQ rich results.
Resources:
Google has rolled out a new feature that notifies searchers when a topic is developing and reliable sources may not be available yet. The notice helps caution searchers and potentially steer users away from spammy or fake-news websites. The notice is being rolled out in English in the U.S. first and will continue to evolve.
Resources:
HTTP Status Codes
Google has released how HTTP status codes, network errors, and DNS errors affect search results. The document highlights what Googlebot does with 2xx – 5xx status codes. It reveals that Googlebot will follow up to 10 redirect hops before flagging a URL as a redirect error in Google Search Console. Google also shares that network timeouts, connection reset, and DNS errors are handled as 5xx server errors. Google provides debugging suggestions to avoid URLs from being de-indexed.
RedirectsĀ
Google published a detailed guide on how to implement redirects and how Google will interpret the redirect. This SEO friendly document includes how to best utilize server side redirects, meta refresh, Javascript location redirects, Crypto redirects, and alternate versions of a URL.
Resources: