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The Featured Snippet: April 2022

The Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you up to date with the latest SEO industry news, trends, and events—all in an easy-to-read, summed-up format. See below for the latest version of The Featured Snippet:

In the April 2022 issue of The Featured Snippet:

  • Google Rolls Out Multisearch
  • “Highly Cited” Label in Google Search Goes Live
  • YouTube Launches Search Insights Tools
  • Google Announces SpamBrain
  • Google Adds Options to Remove Personal Information
  • Local SEO – Google Confirms In-store Availability as Ranking Factor

Google Rolls Out Multisearch

Google launched a new way to search using both text and images called multisearch. This new feature allows users to refine their image search with Google Lens by adding a text query to their image search. To use multisearch, users need to open the Google app, tap the Lens camera icon, search by screenshot or take a photo, and swipe up and tap the “+ Add to your search” button to add text. The official announcement from Google and an example of multisearch in action is shown below: 


“Highly Cited” Label in Google Search Goes Live

Google rolled out a new label for “highly cited” sources in search results. This new feature helps users identify news stories that are frequently cited by other new organizations. When a user searches for news-related queries, the “highly-cited” label may populated within the Top Stories feature, as shown below (via The Keyword): 

The official announcement from Google is below: 


YouTube Launches Search Insights Tools

YouTube Search Insights, which was initially released as an experimental feature in November, will become available to all creators and brands by the end of April 2022, YouTube announced. The new tool shows user data based on searches across all of YouTube, as well as just your viewers’ searches. YouTube Search Insights also has a content gap filter, which shows searches when users were unable to find a video. A look at the new tool is below (via Search Engine Land):

The official announcement from the YouTube team is below:


Google Announces SpamBrain

SpamBrain is the name of Google’s new system that is AI-Based, and focused on preventing spam. This was launched initially in 2018, and although it was referenced previously, this is the first time Google is publicly speaking about SpamBrain. Google is taking on fighting spam to keep the search results high quality, and they will continue to come up with new improvements on how to block those sites from ranking. 


Google Adds Options to Remove Personal Information

Google has added new options to remove personal information from search results, and in this expansion people are able to request the removal of personal information, such as email address, phone numbers, and physical addresses. You are also able to remove information that may pose a risk for identity theft, such as confidential log-in credentials, when it appears in search results. The removal will not delete the information off the Internet, and if that’s what you want, then you’d have to contact the hosting site directly. 


Local SEO – Google Confirms In-store Availability as Ranking Factor

Google has updated the previous article on how to improve local ranking on Google. In that, they’ve confirmed that adding products that are in stock in the “in-store availability” will help improve organic ranking. Business owners can do this by using Pointy, a tool free of charge to help attract customers into the brick and mortar locations. Pointy then will set up a Merchant Center account and create product feeds for you.