The Digital Satisfaction Index™ (DSI) is a quarterly global measure of consumer attitudes and perceptions of online marketing.
Download the U.S. DSI Trust Summary
From Q3 2016 to Q4 2017, the DSI revealed a major fluctuation in trust—the consumer perception of the credibility of online information—which has pulled down overall digital satisfaction.
Download the U.S. Travel DSI Summary 2018
We executed a U.S. travel-specific Digital Satisfaction Index (DSI) (surveying 1500 respondents) where we compared digital satisfaction for travel in general, as well as across specific brands (American Airlines, Delta, and United).
Download the U.S. Retail DSI Summary 2017
We executed a U.S. retail-specific DSI (surveying 1500 respondents) where we compared digital satisfaction for retailers in general, as well as for specific brands (Lululemon, H&M, Gap). Download the insights.
Download the Q4 DSI Summary
Download the Full Q4 DSI Findings and Vertical Deep Dives
The DSI comes out of Intent Lab, a new research partnership between Performics and Northwestern University Medill School of Journalism, Media and Integrated Marketing.
The four most important factors for consumer digital satisfaction emerged from the initial DSI research. These factors drive the 100-point scale score.
The first Digital Satisfaction Index report (Q3 2016) covers the U.S. and U.K. and digs into perceptions within the Retail, Financial Services, CPG and Travel sectors. The second report (Q4 2016) covers the U.S., Germany & China, uncovering data within the Automotive, Telecom, Consumer Electronics and Quick Service Restaurants (QSR) sectors.
Dig into other interesting findings and key implications. Get the PDF now! Have a suggestion or request for what we should add to the study next?
Download the Q3 Digital Satisfaction Index Results