Gautam Surath

Managing Partner at Performics

With almost 19 years of experience, Gautam has worked in media planning for a host of clients across India and international markets. 

In his current role at Performics India, he leads the CPG and BFSI verticals and is responsible for delivering sales for clients across both marketplaces (eg Amazon) and Direct to Consumer channels. With a portfolio of clients that include ITC, L’Oreal at one end and HDFC, ICIC Prudential and AXIS Bank at the other. This role primarily revolves around the use of platforms like Google, Facebook, DSPs, and affiliates to drive sales efficiently requiring a strong knowledge of attribution analytics whether its direct or multi-touch.

In his last stint with Starcom as Senior Vice-President, Media Planning, Head west & he led solutions for clients like JEEP, AXIS BANK, ZYDUS WELLNESS, GODREJ & BOYCE, LENSKART, NYKAA, to name a few. The primary role here was to generate consumer demand for the clients’ brands resulting in higher sales and profitability. This was delivered through the usage of levers of offline and digital media and where content partnerships were required.

Gautam played a pivotal role in the deployment & localization of TARDIIS (Publicis Media’s proprietary TV Optimizer in India) and a few other tools.

From 2003 to 2008, he cut his teeth in media as a part of SMG India’s P&G Planning AOR team and has worked on Detergents, Shampoos & Sanitary Napkins. 

He spent 4 years in SMG’s Guangzhou office on the P&G business, where he was leading the planning for 3 large categories. He was also involved in the digital transition of Pampers in China and moving the brand from a single-digit percentage to an excess of 25 percent.  Before his media career, Gautam was a Thermal Plant Engineer for 3 years at Neyveli Thermal Power Corporation (NTPL). He has a Graduate Degree in Mechanical Engineering & holds a Post Graduate Degree in Management from Mudra Institute of Communications Ahmedabad (MICA).

Lalatendu Das

CEO, Performics India

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Gautam Surath

Managing Partner at Performics

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Kunal shah

Kunal Shah

Managing Partner at Performics

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Gurpreet Singh

Vice President at Performics

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Pallav Jain

Pallav Jain

Advisor, India

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sarfaraz khimani

Sarfaraz Khimani

Advisor, India

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