Sarfaraz, popularly known as Safu, is a seasoned professional with extensive experience in the digital marketing industry. As one of the founders of Convonix, he played a pivotal role in establishing the company as a leader in the field. After the company was acquired by Publicis Groupe in 2013, he led the successful integration of Convonix with Starcom MediaVest Group in India. He was also instrumental in the merger and integration of Convonix and Resultrix into Performics India in 2019.
Throughout his career, Safu has held multiple roles at Convonix, including business development, client servicing, strategy, and finance. He has worked closely with some of the company’s largest clients, including both domestic and international firms such as Reliance Industries, Tata Group, Air Asia, and Danaher.
Safu holds an MBA from the Indian Institute of Management, Calcutta, one of India’s most prestigious business schools, as well as a Bachelor’s degree in Engineering from Mumbai University.
As an advisor to team Performics India, Safu brings a wealth of knowledge and expertise to the table. The team is honored to have him on board and looks forward to leveraging his insights to enhance their processes and operations.