Today’s digital media-marketing industry has a target audience mainly comprising millennials and generation z. The user today expects digital content to be more interactive, multi-fold and holistic in nature. With Generative Artificial Intelligence (AI) causing […]
Read MoreGoogle has ushered in the next generation of Search with the launch of AI led Generative Search Experience in India. Here are our Top 10 Observations regarding how this could impact Search Behaviour within the […]
Read MorePerformics India, hosted the ‘BFSI & Fintech Immersion Day’ in partnership with Meta. This significant platform showcased the latest advancements in technology and creativity, shaping the future of digital connectivity. The one-day event presented cutting-edge […]
Read MoreA 2021 survey by the Internet and Mobile Association of India (IAMAI) found that 72% of Indian internet users are concerned about their privacy. The same survey found that 62% of Indian internet users have […]
Read MoreSince its inception, Digital advertising has been ever expanding with newer and newer media platforms and formats. From simple website banners, it has now evolved into a mainstream advertising channel that includes Display, Video, Audio, […]
Read MoreWHY IS AUTOMATION AN INTEGRAL PILLAR OF SEO? THE EVOLUTION OF SEO OVERTIME Ever evolving search algorithms, the recent influence of AI & complex owned media ecosystems is simply the tip of the iceberg that […]
Read MoreAs a DTC business owner, running a sale event can be a wonderful way to boost your revenue and clear out your inventory. However, it can also be stressful and overwhelming, especially if you are […]
Read MoreAmazon is one of the Top 3 destinations for online shopping in India with over 100 million users. Maximizing conversions on the platform requires a well-structured and comprehensive marketing strategy which helps gain an initial […]
Read MoreThe digital revolution has brought significant changes to the way businesses operate today. With the advancement in Mobile tech, multi-Device access points to commerce and online payment solutions, brands are faced with the need to […]
Read MoreWhy we see D2C businesses as a key pillar of growth for Performics in 23-24? The FMCG/CPG & E-commerce category has witnessed remarkable growth in revenue, number of engagements, and business size, with D2C (Direct-to-Consumer) […]
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