The adspace across Google, Meta, Twitter, LinkedIn and similar channels have become too cluttered in today’s times so much that its extremely difficult to get the attention of a customer who already has a reduced […]
Read MorePerformics India held its leadership summit in Rishikesh in 2023. The two-day event brought together the leadership team to exchange ideas, spark innovation and develop solutions that will drive growth in the upcoming year. On […]
Read MoreCracking the Code with the Power of Analytics: How Media Mix Modelling Can Revolutionize Your Advertising Strategy by Cyrus Shroff In today’s hyper-competitive business environment, effective advertising is more critical than ever. With so many […]
Read MoreFor years, marketers have used consumer data from cookies, their websites, or data obtained from other data businesses or exchanges to make sure their advertising are seen by the correct audiences and to determine the […]
Read MoreIn the current landscape of app marketing, where there is an abundance of publishers and partners, coupled with the emergence of new and varied forms of fraudulent activity in app campaigns, it has become increasingly […]
Read MoreBrands looking to scale their digital business often face a point of saturation, after which getting incremental business becomes difficult and the spending vs. incremental business curve flattens. The job of a digital marketer is […]
Read MoreThere is no dearth of literature around local SEO. One quick search with the keyword “local SEO strategy” provides you with hundreds of write-ups around the various factors that influence local search rankings. However, these […]
Read MoreNobody likes an increasing trendline that is predicted over the next quarter, when it comes to cost. The obvious challenge is to manage increasing costs, competition between brands, changing user behavior patterns and most important […]
Read MoreSince September 2016 when TikTok launched in India, short-form video platforms have taken over the country by storm. The phenomenon began with Vine, the first short-from video platform that introduced the creation of 6-second videos […]
Read MoreWe live in an era that is always awaiting the next big event which will completely transform the way we traditionally engaged with brands or products. Video, in its current, past, and possible future forms […]
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