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Personalization: The Key to Effective Performance Marketing

on March 21, 2023

The adspace across Google, Meta, Twitter, LinkedIn and similar channels have become too cluttered in today’s times so much that its extremely difficult to get the attention of a customer who already has a reduced […]

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Performics India Summit 2023 : ‘Driving Growth and Innovation’

on March 21, 2023

Performics India held its leadership summit in Rishikesh in 2023. The two-day event brought together the leadership team to exchange ideas, spark innovation and develop solutions that will drive growth in the upcoming year. On […]

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How Media Mix Modelling Can Revolutionize Your Advertising Strategy

on March 16, 2023

Cracking the Code with the Power of Analytics: How Media Mix Modelling Can Revolutionize Your Advertising Strategy by Cyrus Shroff In today’s hyper-competitive business environment, effective advertising is more critical than ever. With so many […]

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Why Data Clean Room is a Hot Topic and Why It’s More Crucial Than Ever?

on March 14, 2023

For years, marketers have used consumer data from cookies, their websites, or data obtained from other data businesses or exchanges to make sure their advertising are seen by the correct audiences and to determine the […]

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App Campaign Fraud

Detecting and Preventing App Campaign Fraud: ‘A Quick Guide’

on March 9, 2023

In the current landscape of app marketing, where there is an abundance of publishers and partners, coupled with the emergence of new and varied forms of fraudulent activity in app campaigns, it has become increasingly […]

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Life beyond Google and Facebook for a Performance Marketer

on March 6, 2023

Brands looking to scale their digital business often face a point of saturation, after which getting incremental business becomes difficult and the spending vs. incremental business curve flattens. The job of a digital marketer is […]

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Local SEO Strategy

Revisiting local SEO factors to understand their signals

on November 4, 2022

There is no dearth of literature around local SEO. One quick search with the keyword “local SEO strategy” provides you with hundreds of write-ups around the various factors that influence local search rankings. However, these […]

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A Performance Marketers Guide for the Festive Season

on October 31, 2022

Nobody likes an increasing trendline that is predicted over the next quarter, when it comes to cost. The obvious challenge is to manage increasing costs, competition between brands, changing user behavior patterns and most important […]

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Short- form video apps

The Short-form Video Platforms Landscape in India & Our Recipe to Market for Them

on October 7, 2022

Since September 2016 when TikTok launched in India, short-form video platforms have taken over the country by storm. The phenomenon began with Vine, the first short-from video platform that introduced the creation of 6-second videos […]

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Woman and man playing a video

Videos are Here to Stay! But What Can You Do to Make Them Work for You Organically?

on September 28, 2022

We live in an era that is always awaiting the next big event which will completely transform the way we traditionally engaged with brands or products. Video, in its current, past, and possible future forms […]

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