emerging opportunities

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they want.  For marketers, the speed of participants—and the data they leave behind—can be overwhelming.  For Performics, it’s what motivates us.  We embrace fragmentation to find participants by leveraging data sources (search keywords, engagement metrics, demographics, browsing behaviors, etc.).  We then engage participants with highly personalized experiences at the right bid, in real-time, to Activate Participation—shares, clicks, actions, leads & sales. 2014 will bring a host of new analytics, content & channel opportunities that will aid in activating participation, which we explore in our Report.  Our three major themes for 2014 include: 1.  Data Shadowing:  The trail of trackable data left behind as participants move across channels & devices 2.  Content A.I.: The science of real-time content production driven by analysis of user behavior 3.  Virtual Marketplaces: The expansion of access by shoppers to products beyond physical stores & native sites

December 17, 2013

Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they […]
June 20, 2013

Performing in the Non-Google Search World

Baidu is China’s search engine of choice, and boasts 560 million Chinese people online. Compared to Google, Baidu has by far the largest internet user base. […]
April 11, 2013

Relationships Are Essential to Link Builders

Posted by Chloe Zabicki, SEO Analyst As a link builder on the Performics SEO team I can tell you that one of the best parts about […]
January 16, 2013

Performics POV: Clickable Arrows in AdSense Text Ads

Posted by Abby Wolf, Account Manager Background On December 3rd, 2012, Google announced a new enhancement to the Google Display Network (GDN) text ads by placing […]

Performics Newsletter

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