Posted by Christina Mannarino, Digital Research Manager
Consumers continue to look for immediate discounts, sales, free shipping and incentives this holiday season and the expectations for brands to reach consumers across many channels (email, social networks, stores, catalogs, print media, TV, radio, search., etc.) continue. E-retailers are launching more day part and one-day sales, consumers are shopping less at discounters and are focusing on practical gifting (with a 10% YoY rise in interest for jewelry) and according to NRF.com, total spending on gifts is expected to rise 2.1 % from last year. Lastly, Iconoculture expects holiday sales to trickle into early February where retailers can carry over holiday gifts and gift cards to use for Valentine’s Day.
See below for PriceGrabber’s predication as to the gender breakout of purchases this holiday season.
Holiday Search Trends
Rising Google Searches in the last 30 days:
Our BenchTools competitive monitoring technology gives us a view of current advertisers leading the SEM and SEO space for keywords related to Black Friday or holiday deals:
Black Friday frustrations cause 55% of Americans to do holiday shopping online. The top 5 Black Friday frustrations (according to CouponMountain.com) are:
Nearly 40 Million Americans (17% of all consumers) plan to do most or all their holiday shopping online. That percentage increases for higher income households: 25% of online shoppers earning $75,000-$100,000 plan to do most or all their holiday shopping online and 22% for those earning more than $100,000. (MarketWatch, 2010).
59% of Mobile Consumers will use mobile for holiday shopping & planning (October 2010 US Mobile Consumer Briefing, 2010).
Mobile marketing last-minute holiday mobile marketing tips: