Performics News

Post by Michael Kahn, CEO of Performics & Performance Global Practice Lead, Publicis Media

Last week, I had the good fortune to attend the annual Cannes Creative and Media Festival. It is a unique gathering where advertising and marketing leaders from agencies, clients, media and technology companies come together to celebrate the very best work our industry produces from around the world. 
 
Publicis Media sponsored a number of events under the theme transFORM, including a panel moderated by Steve King and featured Vanessa Bayer, Aidy Bryant and Cecily Strong (Saturday Night Live), Ryan Seacrest, Bob Pittman (CEO of iHeartMedia), Margaret Stewart (Facebook), Martin Ford (author and software entrepreneur), Thomas Friedman (Pulitzer Prize-winning author) and Mark Thompson (New York Times Company). All panelists echoed a main theme that we all know too well: accelerated transformation has been institutionalized, and the agencies and brands that are best equipped to adapt—in terms of talent, technology, operations and delivery—will survive and thrive.
 
Connectivity is changing brand engagement. And many brands are playing catch-up, striving to move fast enough to keep up the pace with their customers. Thomas Friedman summed up these exceptional times by offering a great quote: “you can dance in a hurricane as long as you stand in the eye.”
 
Beyond this exceptional panel, ideas discussed and shared during Cannes included:
  • A Call To Blend Data & Creativity With Insights At The Essential Core
  • Automation & AI Changing The Workplace At An Accelerated And Unexpected Pace
  • Emotional Expression Making An Advertising Comeback
  • Content As The Most Often Mentioned Word At Cannes…Bar None
And then there were of course the Cannes Lion winners which ranged from ads to apps and causes to community. If you’re interested in reading more, our partners at Zenith created a PDF and PowerPoint on “The Best of the Best: Our Review of Cannes.” It is definitely worth reviewing this winning work. The bar is high!
In closing, I look forward to a day coming soon when Performics will be a Cannes Award Winner too.
Cheers!

MK

June 27, 2016

2016 Cannes Lion Festival: Equal Parts Creativity, Data, Technology & Passion

Post by Michael Kahn, CEO of Performics & Performance Global Practice Lead, Publicis Media Last week, I had the good fortune to attend the annual Cannes […]
June 24, 2016
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Performics Participates in 6th Annual Community Performance Day

This year’s Community Performance Day marks the sixth year in which Performics has participated in our agency-wide volunteering event – and three years in which Performics […]
June 21, 2016
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Performics Germany Delivers Multilingual Content for New 1&1 Digital Guide

Post by Evelyne Rose, Communications Manager EMEA Leading international internet provider 1&1 has partnered with Performics Germany to launch the 1&1 Digital Guide, a free online […]
June 16, 2016
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Performics Shortlisted for Four European Performance Marketing Awards

Post by Evelyne Rose, Communications Manager EMEA Performics has been shortlisted for four European Performance Marketing Awards, recognizing strong performance across three channels: affiliate, paid search […]

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