Posted by Stephanie Norman, Manager, Strategic Partnerships
What is Quality Score?
Quality Score is a dynamic variable calculated for each of the keywords in a Google paid search campaign. It is a dynamic score that is calculated after a 1,000 impression threshold. Quality Score combines a variety of factors and measures how relevant a keyword is to the ad text of that keyword and to a user's search query. There is no weight given to one factor over another. Other Quality Score factors include:
New Quality Score Enhancements Rolled out in Q3 of 2008
Real time Quality Score will now be calculated at the time of each search query. As a result, more relevant, higher quality ads can show, which drive more qualified searchers to your landing pages.