Post by Bailey Allen, Media Manager
Last year, Facebook LIVE was launched in the Mentions App. Now, it’s become available to everyone via the Facebook iOS and Android app. Facebook LIVE allows Facebook users to share moments instantly with their friends and followers, respond to comments and see other users’ reactions.
On April 6, 2016, Facebook released a few new features with the Facebook LIVE launch:
For mobile, Facebook will soon be rolling out a dedicated space within the mobile app where users can broadcast videos and find live/non-live videos from around the world. Users will be able to tap on the new video icon within the app to find the space. For desktop, a Facebook Live Map is being released to provide users with video origination information.
WHAT DOES THIS MEAN for BRANDS?
Facebook Live has the potential to change the way we receive news. Uncovering viewers’ behaviors is important to understand how to best leverage Facebook Live. By using Facebook Live to interact on a personal level with users, brands will experience higher engagement and brand awareness than with traditional advertising or broadcasting. These changes provide brands with the ability to create and harness more meaningful ways to interact with consumers through personalized experiences.