Google has recently released a new feature enabling users to save images, similar to the way Pinterest currently works.
According to the Press Chronicle, the new feature, called “Collections,” will work in conjunction with users’ Google+ accounts. According to TechCrunch, the Google “Collections” feature allows users to:
The bucketing feature within “Collections” makes the tool more similar to Pinterest. Users can separate images they’ve starred into categories, such as “Climbing Junkie Photos”:
Image courtesy of Google
Users can create any number of photos on multiple topics for inspiration, like “wedding ideas” or “vacation ideas.” Any type of image that can be found on Google can be used and sorted, giving users the ability to collect and group their ideas together in an organized way. Currently, this “Collections” feature is only available in the U.S. through mobile phones and tablets.
IMPLICATIONS for BRANDS
As previously noted in our Industry Alert on Pinterest’s new “Visual Search” tool, Pinterest is now starting to consider itself more of a search tool than a social networking site. Because of this, Google may be becoming a closer Pinterest competitor. However, Pinterest’s platform is still a richer social image experience, as Google is in the beginning stages of rolling out and testing the new feature. As a brand that uses Pinterest to promote products/services and campaigns, it would be very wise to start investing your time in Google as well:
Collections will foster new opportunities for better visibility and engagement, and it’s definitely worth a test, especially if you’re already employing a Pinterest or Google+ strategy.
To learn more about Google+ Collections and optimizing your social media platforms, contact your Performics account team today.