Performics News

The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and hot topics continuously emerging. United States Performics Authored

  • Performics launches “The Mobile Minute”
    • Performics has launched its monthly video series “The Mobile Minute”.
    • This series will feature updates on how mobile is impacting the digital marketing landscape and how Performics is helping clients to adapt to these changes.
    • VP of Planning & Strategy, Jon Wegman, answers some frequently asked questions from our clients in this edition of The Mobile Minute.

 Channel Insights Social

  • NetBase Report: Facebook inspires style decisions for 56% of fashion-driven women
    • 56% of fashionistas and 72% of social shoppers said that the social network inspired fashion decisions in at least one product category.
    • 62% of fashionistas and 64% of social shoppers consult consumer opinions on online message boards or blogs for help or inspiration.
    • Pinterest influences 27% of fashionistas’ buying decisions of special occasion clothing, costume jewelry and casual clothing.
    • Instagram skews in a younger demographic, as it inspires decisions in at least one fashion category for 42% of women 18-29 years old.
  • Bloomberg: Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each
    • Facebook would let marketers buy their way directly into a person’s feed with a 15-second pitch.
    • Facebook members won’t see a spot more than three times in a given day.
    • Depending on how large an audience an advertiser plans to reach, the ads will range in price from $1 million to about $2.5 million a day.

Search

  • Google: Google Changes How AdWords Quality Score Is Reported
    • The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience.
    • As the way quality score is calculated isn’t changing, ad performance won’t be affected by the new reporting.
    • So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.
  • MediaPost: Google Secures Patent For Social Search
    • Google was recently granted a patent from the United States Patent and Trademark office supports filtering social search results.
    • The technologies are related to searching for something, receiving query results and identifying content generated by one or more social network users.
    • It also identifies search results linking to digital content stored in one or more computer-readable storage media.

Mobile

  • Forrester Report: Get To Know Mobile Tactics: Tools And Technology: The Mobile Marketing Playbook
    • Forrester released a new report that discusses mobile-specific tactics that marketers can employ to better engage with mobile-savvy and connected consumers. Mobile tactics include:
    • Mobile Apps – Apps can offer always-accessible branded content without relying on connectivity, a more contextually relevant experience by tapping into the devices hardware and software, and richer content.
    • Geosocial Apps – Geosocial apps (location-based social networks) can help increase in-store visits, your brand’s visibility, and consumer word of mouth by connecting people with their locations and with their friends.
    • 2D Bar Codes – The 2D bar code provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones.
    • Audio Fingerprinting – Audio fingerprinting aids the multiscreen experience. While check-ins and co-viewing apps are a piece of the puzzle, today, audio fingerprinting offers a promising solution that reduces barriers to marketing effectiveness through automatic sound detection.
    • PFX employees can access the full report here.

Thanks for your time! Planning & Strategy Team                

August 2, 2013

Weekly Digital Digest

The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and […]
August 1, 2013

Ten Current Digital Trends

Have you used your smartphone in the shower?  What can your automatically generated store coupons tell about you?  Performics recently searched to find the 10 most […]
July 26, 2013

Eric Papczun, US President, Talks Future of Search with Brightedge

Last week, Eric Papczun, President of Performics US took out time to chat with content and marketing thought leader Andy Betts as part of the Share13 […]
July 26, 2013

Weekly Digital Digest

The Performics Weekly Digital Digest provides a recap of this week’s latest digital news. The news covered each week may vary, due to new trends and […]

Performics Newsletter

[raw]



[/raw]