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As the pandemic continued to accelerate digital adoption in every aspect of our lives, consumers’ digital satisfaction also increased, according to a new study by the Intent Lab, a research partnership between Performics and Northwestern […]

Dedicated team will service all digital and traditional media in the U.S. American Family Insurance and The General® have selected Publicis Groupe to handle its U.S. media strategy, planning and buying. The bespoke team, led […]

In digital performance media, brand advertisers have several options to share image and/or video ads with online audiences.  These options include: Direct Partnerships: The brand partners with a specific publisher website and places its image/banner […]

Publicis Groupe’s performance marketing agency, Performics, will service digital media and content across Wawa’s 900+ locations, focused on digital transformation Wawa, chain of convenience stores and gas stations, has selected Performics, the performance marketing engine […]

Background On February 4th, Google announced significant changes coming to phrase and broad match modified (BMM) keywords. These changes are intended to simplify match types and streamline campaign structures for more effective optimization and reach. […]

Digital food shopping has accelerated and will continue to be prevalent post-pandemic, according to a new study by the Intent Lab, a research collaboration between Performics and Northwestern University Medill School of Journalism, Media, Integrated […]

With Darwin, Brands Could Realize $24+ Million in Business Benefits with $8M in Costs over 3 Years, Resulting in a 205% ROI Performics commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to […]