Our Growing Footprint: A Note from Worldwide CEO Michael Kahn


Happy November all. It is that time of the year when we professionally and personally plan for and celebrate special days around the world from Single’s Day to Black Friday to Cyber Monday to Christmas to New Year’s Day. As we move through this season and head into 2015, I wanted to share a few data points and perspectives that point to our growing performance marketing footprint and aspirations around the world. Remarkably, Performics has grown 172% in 4 years since we rolled out globally. This reflects the quality of the team we have assembled, the valuable work we do and, most importantly, the ROI we deliver in partnership with the client partners we serve. But as a network focused on the relentless pursuit of results, we consider ourselves to still be in the early stages of our evolution. This year, we recast our capabilities and focused on delivering integrated performance planning, media, content and analytics solutions. For 2015, we intend to build on this foundation by introducing practices that will accelerate our contributions to the brands we serve. These include: Planning and Analytics: Leveraging the depths of data we access and produce, we will be creating a new approach to planning performance marketing strategy and activation. This will involve shattering departmental boundaries, re-inventing “business as usual” and working together like never before to rigorously apply insight, data and measurement across every stage of our process to create true end-to-end solutions. The goal will be to deliver data informed integrated paid/owned/earned services that map to definitive business objectives: Acquisition. Retention. Win Back. The Intent Lab: Built on our continuous focus on conversion, we will be launching a proprietary Performics research center that will publish major and ongoing studies on how consumers decide across categories, countries and competitive sets. Designed to capture and dimensionalize the “decision points” that mark the moments when consumers’ initiate, engage, enroll and convert across media and content, The Intent Lab is our commitment to continue to lead the conversion discussion as performance marketing becomes all of marketing. Additional areas of focus include driving better integration, multi-level expansion and supporting a high performance culture. I am truly excited by these priorities as they all represent our commitment to increasing our value as an agency resource. I will be sharing much more on these topics over the next few months with our clients and teams. In the meantime should you have any questions please reach out to me at Michael.kahn@performics.com. I look forward to the road ahead! And, as always, cheers! Michael


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