Performics Enlists Volunteer Workforce of More Than 150 for First Ever Community Performance Day

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Performics Enlists Volunteer Workforce of More Than 150 for First Ever Community Performance Day


Performance marketing agency tapped U.S. offices to give back on Friday, August 12

CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, held its first ever Community Performance Day on Friday, August 12. The agency closed offices in Atlanta, Chicago and New York and all employees supported their communities by feeding the hungry, painting public schools, weeding community gardens and assisting at youth summer camps. “Our talented teams make Performics successful each day by delivering terrific marketing results for clients, but it’s important to provide structured opportunities for them to participate within the community,” said Daina Middleton, CEO of Performics. “Many people make do with far fewer opportunities, and we hope Community Performance Day is a step towards improving lives.” In Chicago, Performics global headquarters, teams partnered with Chicago Cares in three areas:

  • Chicago Public Schools: employees painted hallways, classrooms and playground activities to update learning environments at Harold Washington Elementary School
  • Chicago Food Depository: employees worked with two local food banks to conduct a non-perishable food drive and organize donations for distribution to those in need
  • Eden Place: employees planted, watered and weeded a community garden located in Chicago’s south side neighborhood of Fuller Park

In New York, employees participated in a field day coordinated by New York Cares. Volunteers served as honorary gym teachers, working with 7-12 year-old students attending a local summer program. In addition to facilitating activities for the day, all sports equipment purchased by Performics for the event was donated to the school. In Atlanta, employees spent the day supporting the Atlanta Center for Self Sufficiency. The organization empowers homeless individuals in the greater Atlanta community to achieve economic self sufficiency and their ultimate potential to thrive in life. Volunteers helped with meal preparation and service tasks at the organization’s Café 458 location. “While many of our team members regularly volunteer on their own, as a collective group we truly made a difference on Friday,” added Middleton. “We also offer a huge thank you to our sponsor organizations BrightEdge, Covario and Marin Software, whose generosity helped make the day possible.” Bookmark and Share


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