A Social Holiday

Posted by Cristina Lucero, Research Associate

Many retailers are turning to social media to further engage participants this holiday.  This is because 44% of shoppers plan to use social media sites when shopping this year.  (Deloitte).  Social shopping includes seeking discounts, reading reviews and researching gift ideas.  In fact, 45% of people “Like” a brand primarily to receive discounts/special offers:

Nielsen Graph

Here are a few holiday social trends that we’re seeing from retailers on Facebook:

  • Previews of holiday offers
  • Fans determining Black Friday discounts
  • Fans voting for their favorite holiday products
  • Promotion of local holiday deals (i.e. Wal-Mart driving Facebook users to localized online Doorbuster deals)

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