Arnaud Lauga

After 5 years of engineering studies with a high-level athlete status in tennis, Arnaud came to Paris to discover the world of communication agencies at Carat.

Digital-minded, he was in charge of the statistical studies and R&D for 4 years and then moved to Performics and Zenithoptimedia where he became Head of the Statistical Team. After becoming a data expert, he was named Head of Data Management & Advanced Analytics, leading the client data and tools strategies before being appointed Chief Technology Officer and member of the Zenithoptimedia France’s executive committee.

Named data, technology and innovation director at Publicis Media France in 2016, he also oversaw Publicis Media’s data & business efficiency teams, building strong analysis and solutions for the agency’s clients. Prior to coming back to Performics, Arnaud was Managing Director of Zenith.