Suzanne Smoak

Suzanne Smoak has over 20-years of performance marketing and media experience from her work at 360i, Dick’s Sporting Goods and Highmark Health. She spent over a decade of her career at 360i where she built and lead the retail practice for several marquis brands, pioneered innovative performance media solutions and cultivated trusted partnerships with clients to deliver growth and differentiation. Most recently, she has been responsible for leading a Performance Media & Marketing Analytics practice at Highmark Health, elevating the brand through key regional sponsorships and delivering improved member and patient digital solutions.