Gordon Ferris

Google Ad Blocking Update: Implications for Advertisers

Post by Gordon Ferris, Vice President of Performance Media

The Coalition for Better Ads has developed initial Better Ads Standards for desktop and mobile web in both North America and Europe. To comply with the Coalition, Google Chrome is blocking all ads deemed out of compliance (i.e. intrusive, annoying, etc.), such as:

Desktop

  • Pop-up ads
  • Auto-playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

Mobile Web

  • Pop-up ads
  • Prestitial ads
  • Ad density higher than 30%
  • Flashing animated ads
  • Auto-playing video ads with sound
  • Posticial ads with countdown
  • Full screen scrollover ads
  • Large sticky ads

Additionally, the following rules also apply:

  • If one ad on a page is deemed out of compliance, then all ads on the page will be blocked
  • Violators of these standards will be included in the Ad Experience Report
  • These ad types are already the lower-performing ad types based on users’ distastes
  • The impact on other ads will be determined by the percentage of non-compliant ads in the space
March 27, 2018

Google Ad Blocking Update: Implications for Advertisers

Google Ad Blocking Update: Implications for Advertisers Post by Gordon Ferris, Vice President of Performance Media The Coalition for Better Ads has developed initial Better Ads […]
August 20, 2015

What Are Your Intentions?

Across businesses we are heading into the 2016 planning season and, as we do, I think it is critical to reassess our operating assumptions, our objectives […]
July 15, 2015

The Death of Budgets

Post by Michael Kahn, Worldwide CEO As the marketing world continues its accelerated pace of change, machine-based buying/optimization becomes an increasing norm and attributed performance data […]
June 15, 2015

Intent: The Largest Marketing Variable

Good Day Performance Marketing World! As we continue our strategic jaunt through 2015, I wanted to share perspectives on a topic that is at the heart […]

Performics Newsletter

[raw]



[/raw]