Post by Heather Kollme, Senior Media Manager and Jay Schmiedeskamp, Media Director
Conveying persuasive messaging in 70 characters or less can be a difficult task for any advertiser. Keep these 3 tips in mind to write paid search ad copy that drives leads and sales.
(1) Tailor ad copy by keyword type, device and landing page content
(2) Use clear and concise language, strong calls-to-action and influential punctuation
By using language that’s straight to the point, and including a strong call-to-action with influential punctuation, brands are likely to see higher CTRs and conversion rates. Within the ad copy, it’s important to highlight what makes your brand unique in comparison to your competitors (offers, products and/or services).
(3) Never stop testing
To maintain high CTRs, advertisers must continually test ad messaging to ensure they’re delivering the most engaging and relevant ad copy to their consumers. There are various ways to measure a copy test, including: