Post by Jaime Rodera, Media Manager
Facebook carousel ads allow consumers to view more than one product/service image simultaneously. By seeing more than one product through this rotating feature, consumers can get a better idea of how they can benefit from the product or service.
Image courtesy of Google
The key to implementing Facebook carousel ads is to tell a holistic story of the brand and product. Here are three tips for creating carousel ads that perform and convert:
(1) Leveraging Facebook Adverts Manager
Using this tool to its utmost potential will seriously help brands to efficiently target the right consumers and maximize conversions. Through Facebook Adverts Manager, brands can choose objectives based on their desired outcome. Some of these include:
Understanding the goal behind leveraging Facebook carousel ads will help eliminate the worry of budgeting. Brands need to pinpoint the type of actions they want their consumers to take and what they will be measuring (e.g. page likes, website clicks, overall engagement, etc.) Then, brands should take their audience and campaign life into consideration—how long will this be running and who will it be geared towards? The broader and longer the campaign, the more likely the cost will increase.
Facebook also provides recommendations on carousel ad dimensions, ratios and other specs:
(2) Audience Targeting
Knowing the right audience to target is key. To do this, brands should:
(3) Campaign Optimization
By leveraging the Adverts Manager, brands will efficiently be able to utilize bidding tactics, as Facebook assists in recommendations based on the campaign’s end goal. However, brands should be actively optimizing their content in additional ways:
To learn more about implementing Facebook Carousel Ads for maximum performance, contact Performics today.