Max Crowe

Posted by Michael Kahn, VP Account Management and Marketing

It’s an interesting coincidence that each year as the temperature rises outside we start to sweat inside as we think about the upcoming holiday season and the online sales numbers we will need to make. If you haven’t already, you should begin aggressive planning for the holidays so your plan is in place by the end of August.

For our paid search programs and with our clients we will be pinning down all the essential elements for their holiday plans including:

  • Goals and objectives
  • Products and landing pages
  • Search promotional details
  • Cross-Marketing/Media Plans

All research indicates that consumers start doing their holiday shopping research earlier and earlier (September is no longer an exception). Given a tough economy, this year may be unique as consumers do their research earlier but actually buy later waiting to find the very best deal they can. Make sure you are ready to launch your paid search efforts to be present for the upper funnel activity in the fall (when brand presence will be key) and the lower funnel sales rush as the holidays near.

Pin down your holiday plans now so you are not sweating them later.

July 31, 2008

It’s 95 Degrees Out…the Holidays Must be Near!

Posted by Michael Kahn, VP Account Management and Marketing It’s an interesting coincidence that each year as the temperature rises outside we start to sweat inside […]
July 30, 2008

Search and Purchase Behavior of Tweens

Performics’, in partnership with ROI Research, recently commissioned a study to better understand the online search and purchase behavior of seven key demographic segments.  In his […]
July 23, 2008

The 4 Pillars of Natural Search- Pillar Number 2, Content Optimization

Posted by Sam Battin, Senior Search Specialist (Natural Search) An effective content optimization strategy starts with solid keyword research.  Keywords that drive conversions must be determined […]
July 21, 2008

Natural Search Reporting and Analysis: Best Practices

Posted by David Young, Natural Search Analyst Actionable reporting and analysis is key to the success of a Natural Search Optimization campaign.  Tracking progress against benchmarks, […]

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