Max Crowe

Posted by Melissa Severin, Corporate Communications Manager

Performics, in partnership with ROI Research, recently conducted a survey of 500 consumers who currently watch news video on the Web.  The intent of the survey was to gain insight into how these consumers use search in the process of finding online video news.  The survey reveals how consumers interact with online video news, including how they search for it, where they view it, and how often they effectively find the news video that they intended to watch.  The survey findings present actionable insights for publishers and advertisers who want to optimize their video assets for the major search engines, thus maximizing their chance of being indexed and getting their content in front of searchers. Download the Performics Online Video News white paper for more information.

June 19, 2008

Online Video News Study Offers Actionable Insight to Publishers and Advertisers

Posted by Melissa Severin, Corporate Communications Manager Performics, in partnership with ROI Research, recently conducted a survey of 500 consumers who currently watch news video on […]
June 18, 2008

The Effectiveness of Yahoo! SSP Paid Inclusion

Posted by Jen Hyla, Program Manager (Natural Search) Yahoo! SSP Paid Inclusion guarantees inclusion into Yahoo!’s natural search results, but does not ensure first page rankings.  […]
June 16, 2008

The Value of a Promotional Calendar for a Paid Search Campaign

Posted by Isiah Drake, Manager, Bid Strategy Team A promotional calendar is very valuable in guiding bidding decisions during a paid search campaign.  It can be […]
June 12, 2008

Getting the Most out of Canadian Paid Search Campaigns

Posted by Steve Durisin, Program Manager (Paid Search) Canada is expected to show exponential growth in paid search in the next few years.  Managing a Canadian […]

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