Max Crowe

Posted by Jonah A. Berger, SEO Manager

Google makes hundreds of ranking algorithm changes each year – many that fly under the radar or are headlines one day and back page residents the next. The search engine is in the news again, this time for potential changes to the look and definitely the feel of its search results that website owners and agency partners need to pay attention to. The changes, referred to separately (but housed under a similar content umbrella) as direct answers and semantic search in this white paper, could have a profound impact on how search results are displayed. The positive news is that while these changes may alter the search engine results page (SERP) as we know it, current SEO efforts don’t necessarily need to experience a dramatic shift. This white paper provides extensive background on the history of semantic search and concludes with five takeaways that can help emphasize what you as a site owner or agency partner need to know.

Download our full Semantic Search White Paper

April 6, 2012

Semantic Search: What it Is and What You Need to Know

Posted by Jonah A. Berger, SEO Manager Google makes hundreds of ranking algorithm changes each year – many that fly under the radar or are headlines […]
April 5, 2012

Google Location Insertion: A Local Engagement Opportunity

Posted by Claire Doiron, Account Manager Overview Location Insertion is a beta that has been in and out of the oven over the last year but […]
April 3, 2012

Facebook’s Timeline for Brands: A Facebook Performance Opportunity

This blog originally appeared on eMarketing & Commerce Posted by Craig Greenfield, EVP, Global Managing Director Facebook recently announced the launch of Facebook Timeline for Brands, […]
April 2, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Search -Impact of Organic Ranking on Ad Click Incrementality (Google) […]

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