Post by Dan Malachowski, Marketing Director & Christine Hickey, Media Director
Instagram has announced a number of significant advertising updates, including:
WHY IS THIS HAPPENING?
For years now, direct-response advertisers have been eager for more conversion-focused, measurable Instagram ad formats. One of the major trends in social advertising has been the evolution of social to a performance-based platform (see Twitter and Facebook “Buy Now” buttons, Twitter Click-to-Call, Pinterest Gift Feeds, Pinterest Ads, etc.). Advertisers will be excited that Instagram is joining this trend.
Furthermore, linking Facebook and Instagram (in terms of ad buying and targeting) makes it much easier for Facebook advertisers to extend ad campaigns to Instagram. Advertisers no longer have to work separately with the two platforms. This integration positions Instagram to more easily win advertising dollars, especially in direct-response.
BENEFITS for ADVERTISERS
The latest updates from Instagram pose exciting opportunities for advertisers, including:
For more information on Instagram Formats, Targeting and Buying, contact your Performics account team today.