Posted by Brad Beiter, Senior Program Manager (SEO)
theLadders.com, the job site that only posts $100,000/year or higher jobs, recently created the perfect link bait video. They left $100,000 cash in Central Park and recorded people’s reactions on hidden camera. They posted the video on their site, sent out a few messages, and watched the Web’s reaction.
In less than one month, theLadders.com was able to earn 1,000 external links pointing to its site.
Assuming they spent $50,000 on the production of the video, that comes out to a one-time cost of $50 per link. Compared to the prices some advertisers are paying for individual links these days, this link building method is both cost-effective and extremely scalable.
Don’t forget the branding value created from the “buzz” of this video as well, which is harder to quantify yet undeniably valuable to a brand.
So does link bait work? Well, we just created a link.
You can see all the links created here.