Posted by Micheline Sabatte, Product Marketing Manager
Chicago-based online apparel retailer, Threadless, teamed up with Performics to promote its “Summer Heatwave” sale. Threadless wanted to promote this special T-shirt sale with tees starting at $5 via Facebook ads.
• Increase awareness of “Summer Heatwave” promotional event
• Drive sales at a reasonable ROI
• Performics launched a Facebook CPC-bidded Social Ad campaign
• Created custom Facebook ads announcing “Summer Heatwave” sale
• Targeted all users 18 and older, and optimized ads over a 10-day period based on image performance
• Campaign performed at a 3 to 1 return on ad spend and drove many new buyers to Threadless