Fast-Forward Thinking

Posted by Melissa Severin, Corporate Communication Manager

How does DVR usage and watching shows online influence television advertising? To explore this topic, we recently completed a study that offered insights into DVR usage. Results showed that television viewers increasingly use DVR to skip advertisements. The study also revealed that while half of the respondents have watched television online, only eight percent watch TV online monthly.

This study drew a lot of interest from the press and was covered by Adweek, CBS, and the Washington Post, among others.

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