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Google Announces Second Mobile Algorithm Update

Post by Adam Gorecki, Associate Media Manager

Google recently announced that its search results algorithm will be updated in May 2016 to further favor mobile-friendly sites, and penalize the opposite. This will mark the second time in 13 months that Google has updated its algorithm to emphasize mobile. This update demonstrates the importance of providing a consistent user experience across all devices. Though this change will not nearly compare to the “Mobilegeddon” of 2015, it clearly shows that mobile is still high priority for Google, and Google will force brands to provide better results.


Mobile search queries are growing at an astronomical rate in comparison to desktop, which is on a steady decline.  Google announced, in May 2015, that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  This trend is particularly apparent in local search:

emarketer mobile algorithm

Because more and more users are searching on mobile every day, brands should ensure that their websites are fully optimized for mobile to provide a quality user experience. With a user-friendly mobile website, consumers are more likely to stay on the page longer, increasing the possibility of conversion.

Aside from mobile optimizations for better SERP rankings, providing a mobile-friendly website will also help with paid search strategies as well. Paid Search ads will provide consumers with a “Mobile Friendly” tag if the website is optimized, giving consumers the opportunity to choose a better user experience. Consumers are more likely to click through to websites that have an easy-to-use interface.

Just as Google rolled out AMP, this new mobile update is continuing to ensure that consumers are receiving the best possible experience. Although this update won’t have immediate repercussions, brands should still make sure that their websites are optimized for mobile as it will impact rankings – despite the quality of content.


Mobile optimization is more or less a requirement, for both SEO and Paid Search. Google provides many resources and tips on how to make your website mobile-friendly. If you aren’t sure if your website is optimized for mobile, visit Google’s mobile-friendly tool to see if Google approves of your site’s mobile experience.

To learn more about mobile optimization, contact your Performics account team today.

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