How Consumers Use Search to Find News Video

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How Consumers Use Search to Find News Video

Posted by Dan Malachowski, Product Marketing Manager NSO

Performics, in partnership with ROI Research, recently conducted a survey of 500 consumers who currently watch news video on the Web.  The intent of the survey was to gain insight into how these consumers use Search in the process of finding video news.  The survey reveals how consumers interact with online video news, including how often they search for it, how often they view it, and how often they effectively find the news video that they intended to watch.

Eric Papczun, Director of Natural Search at Performics, discusses some data and insights from the survey today in his video column over at Search Engine Land.  Eric takes a look at the most popular sites for finding news video, in addition to exploring the search experience of video news consumers on the major text-based engines.  Read Eric’s “Searching the Web For Video News” column.

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