Posted by Brad Beiter, Senior Program Manager (Natural Search)
Conductor’s recent Natural Search Trends of the Fortune 500 study quantifies the huge natural search opportunity still available for the world’s largest brands. For instance, Conductor reports that 72% of the Fortune 500 ranked outside the top 100 Google natural search results for most of their paid search keywords. While the majority of the Fortune 500 has incorporated paid search into their marketing strategy, they’ve yet to take advantage of natural search. Not only does natural search drive 80% of search engine results page clicks, but an integrated paid and natural search strategy can create efficiencies that lead to lower paid search costs.
Download the entire Conductor study.