Mobile Revamp with Facebook Home – It’s ‘people, not apps’

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Mobile Revamp with Facebook Home – It’s ‘people, not apps’

Finally. Facebook has jumped into the world ring with other mobile contenders. Facebook launched Facebook Home. Home is a complete software integration with your smartphone. Essentially, with this takeover, your device turns into a Facebook phone. Content Structure Implications The innovative factor is that Facebook Home places content front and center, giving the phone a more “News Feed” approach. Your notifications are sorted by friend, rather than app.  As Mark Zuckerberg says, “Today our phones are designed around apps and not people. We want to flip that around.” Delivering the content in this new format allows for users to engage with friends and family in a higher quality manner. Shying away from Android’s typical looks, this redesigned phone display assures full content engagement. From the homescreen, users will have many options including commenting and liking posts. Once the app Cover Feed is implemented, notifications are delivered based on what friends are doing — and ads in the same places. There is one reason why Zuckerberg chose Android. He simply says, because you can make many changes to it. The co-option of the Android platform is interesting, considering that Home on the Android platform is being positioned as a play against Google for revenue. Facebook could either build its own platform, use Windows, or use Android. They chose Android because of the ability to customize. Performics uses a similar approach to technology, and finds it is better to use the best technology out there and enhance it for our client’s needs. This approach allows us to serve our clients better, and most likely will do the same for Facebook users. Advertisers + Facebook Home How should advertisers prepare in light of Facebook Home? First, as ads begin rolling out most people may not like receiving ads on their homescreens and lockscreens. Advertisers that respond best to the Facebook OS integration, are ones that create a highly relevant ad experience to their participants. A great example would be Buzzfeed, who continues to see high participant engagement with their sponsored content. Sponsored Stories, based on friend recommendations, is also a leveraging opportunity for advertisers. As Facebook says, “We want to build the best experience for every person, on every phone.” The best user experience is always an integrated one. The first phone unveiling Facebook Home pre-loaded and optimized for users launches April 12. It will initially be available on the HTC One and One X, and the Samsung Galaxy S III, Galaxy S4, and Galaxy Note II. Ready to purchase your new phone with Facebook Home? With a three step process, Facebook shows you how to use Cover Feed here:

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