Of 12 agencies evaluated, Performics received the top score in Current Offering and among the highest scores in Strategy
CHICAGO (October 31, 2017)—Performics, the performance marketing agency of Publicis Media, has been named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, with the top score in the Current Offering category and among the highest scores in the Strategy category. Forrester evaluated 12 agencies based on 25 criteria.
According to Forrester, “Performics’ paid search offering and vision to be its clients’ premier growth driver has helped this agency make a splash.” As part of its top ranking in the Current Offering category, Performics received among the highest scores in the Paid Search criterion, and received 5 of 5 possible points in the subcriteria of paid search strategy, landing page optimization and paid search channel experience, in which agencies were evaluated for their experience buying keyword-targeted ads for specific traditional (e.g. Google) and non-traditional (e.g. Amazon, Pinterest) search engines.
In the Report, Forrester noted that “differentiation comes from supporting discovery beyond Google.” David Gould, Performics Global Brand President, commented, “The rise of Direct Commerce marketplaces like Amazon inspired us to create technology and process to make our clients’ marketplace ‘search’ campaigns more effective. We believe that being named a Leader in the Search Wave is a testament to our relentless approach to driving performance not only in traditional search, but also now on marketplaces and all platforms where consumer intent is expressed.” According to the Report, Forrester “like[s] . . . Performics’ proprietary technology to create visibility in non-traditional search engines like Amazon.”
Performics believes that Forrester rewarded its forward-looking vision and action plan. As part of its ranking in the Strategy category, Performics received a 5 of 5 in the Execution Roadmap criterion. According to Scott Shamberg, Performics U.S. CEO, “We’re laser focused on delivering Demand and Response Management across all performance channels for our clients. We’ve prioritized Direct Commerce, Conversion Optimization, our Intent-Based Planning framework to understand how consumers make decisions and Analytics as a Service, our proprietary suite of tools to power efficiency and increase revenue for our clients.”
Performics also received the second-highest score in the Market Presence category. With offices in 57 countries, Performics’ global scale enables it to create custom operating models for complex, multi-national clients. Overall, Forrester noted, “Marketers that are looking to expand their definition of search marketing into places like Amazon, Pinterest, Trivago, and others, and require a partner with a large global footprint, will find a well-suited partner in Performics.”
The report is available for download, compliments of Performics.
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.