Independent research firm analyzes Performics and other search agencies by current offering, strategy and market presence
CHICAGO – January 31, 2011 – Performics, the performance marketing agency unit of ZenithOptimedia, owned by Publicis Groupe, announced today it was named a "strong performer" in the January 31, 2011 The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report.
Performics was among the select companies that Forrester invited to participate in the report and was cited as “the original ‘performance marketing’ firm” in the findings. According to Forrester’s evaluation, “Of all the vendors trying to position themselves as multi-channel performance marketing agencies, we find the most credence in this vendor's claim because of its early leadership and proven track record managing performance-based programs.”
While headquartered in Chicago with U.S. offices in Atlanta, Los Angeles and New York, the Forrester Wave™: report highlights the strength of our worldwide operations, noting, “Global marketers will like Performics for its broad international footprint.” Performics top sub-category scores were for campaign planning, globalization and executive vision.
“We have an intense focus on our clients’ success and put skin in the game to prove it,” said Daina Middleton, CEO of Performics. “In fact, more than 25 percent of Performics’ revenue is derived directly from client ROI. Recognition in this report further reinforces our experience in advertising, client management, performance marketing, product development and process management.”
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report evaluated nine top search marketing agencies based on their expertise in both paid search and search engine optimization services. The report evaluated Performics against 60 criteria, based on data from lab evaluations, questionnaires, demos and/or discussions with client references.
Performics integrates the art and science of Performance Marketing to optimize digital actions that accelerate brand engagement, participation, leads and sales. Our performance specialists are certified experts and recognized thought leaders whose proficiency in paid search, SEO, feeds, social and display media, mobile and affiliate empowers our clients to make smart decisions about their digital spend and increase ROI. Founded in 1998, Performics is now the performance marketing agency for ZenithOptimedia, part of VivaKi within Publicis Groupe—the world’s third largest communications group and the top global spender in search—and leverages exclusive partnerships with leading publishers for scale and innovation. Performics is headquartered in Chicago, with global hubs in London, Paris and Singapore. [Publicis Groupe, Euronext Paris: FR0000130577]