Creative Communications Strategy Drives App Downloads for Client
Performics' client sought to create an engagement strategy inspired by the idea that each savings book has a story and has shaped consumers' lives. With this strategy, our client would present themselves to the consumer in an emotional way.
The target audience included consumers with banking needs.
Performics sought to transform the savings books into a media touchpoint, making them the first personalized savings books in Asia. Consumers were able to design their own savings book with images using a DIY microsite that Performics created.
Some personal savings books were created for the consumer, newborn babies, parents, and significant others.
Because of Performics’ implementations, our financial client was able to achieve:
- 15% growth of new customers in one month
- $3 million earned media value, triple the cost of the campaign
- 12,000 personal savings book stories posted on Facebook in 3 weeks
15% growth of new customers
12,000 stories posted on Facebook
$3 million earned media value