Promoting Video Via Paid Search

Posted by Dan Malachowski, Product Marketing Manager

In his September Search Engine Land video byline, Performics’ Director of Natural Search, Eric Papczun, takes a look at strategies to distribute high demand marketing video when waiting for crawlers to index and rank the video naturally is not an option.  “Sometimes optimizing video for natural search is too slow to take advantage of sudden spikes in search volume. In some cases, video is the best way for a marketer to get a message across. When sudden searcher demand intersects with online video as a marketing vehicle, gaining visibility through paid search can be an extremely effective distribution strategy.”

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