Search and Purchase Behavior of Tweens

Performics’, in partnership with ROI Research, recently commissioned a study to better understand the online search and purchase behavior of seven key demographic segments.  In his July Chief Marketer byline, Performics’ VP of Search Operations, Stuart Larkins, analyzes the findings from the first demographic of the study: tweens.  The study offers actionable insight for advertisers on how tweens consume media, how they research the products they want to buy, and how they search and purchase across different product categories.

Read Stuart Larkins’ Chief Marketer byline.

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