TREND: Spotify and the Digital Age

Spotify, the music streaming service that has taken Europe by storm, is now available in the United States.  With so many other music services out there, how does Spotify compare?

Spotify Chart 
Though each service has unique features, Spotify outshines the competition.  With the most songs, access, and social sharing—not to mention the flood of chatter and positive feedback—Spotify is well on its way to becoming the music market leader. 

Spotify also demonstrates a shift in behavior, showing the preference of access over ownership.  Movies and books have also displayed this trend.  With today’s technology, like cloud storage and streaming online content, people pay for instant access instead of physical products.  In our digital age, people expect to receive what they want, when they want it, without ever actually owning it. 

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