Speakers: Eli Goodman & Matt Miller
Is your business ready for the year-end holiday sales season?
Whether you're a multi-channel retailer or you're selling purely online, the holiday retail season can be critical. It's not too early to start thinking about it now. This webcast will help you prepare by giving you planning tools and an understanding of what you need to do — and when — in order to succeed online during the 2009 holiday selling season.
Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail and what the experts are predicting for the holiday season, highlighting several vertical markets in the process.
Matt Miller, Director, Vertical Solutions at Performics, will give specific tips and timelines that retailers can follow in the months building up to the holidays. He'll also go over opportunities in search marketing, and how to take advantage of them on a retail site.
In this webcast we’ll learn:
- Current forecasts for the 2009 holiday shopping season
- Which retail categories performed better than others
- Specific tips and tactics for retail success — from understanding customer needs to managing landing pages
- Planning for the holidays – timelines/milestones for the next six months
If your business includes any online sales during the holiday shopping season, don't miss this one — you'll gain valuable hands-on advice on how to maximize your success.